Module 4: Marketing Time


Getting your first sale

Okay, you've got your idea, you've got your website ready to go.

Now all that's left is getting your first sale!

The first sale is pivotal. You want to get it fast. It will help you build momentum that you need to keep going.

That's why I want you to do whatever it takes to get that first sale.

Call your mom, call grandma, tell your friends, post your website all over Facebook without shame!

If you've done your homework, if you've done your idea validation and priced it right, then getting your first sale shouldn't be too hard.

One of the main keys to success here is not being ashamed or embarrassed of your business.

You're talking about it at church, you're telling other people, you're excited about it! Not in a sleazy way, but in a fun, helpful way. After all, your business blesses people! You provide a product or service that will help make the lives of others better in some way, shape or form.

The story of my first net gun sale:

Once I had my super ugly website set up through weebly and connected to paypal, I now needed to hunt down my first customer.

Since my business helps the animal control industry, I couldn't reach out to my friends and family for the first sale. I had to go to strangers.

So, I did the only thing I knew to do: Cold emails.

That's right! I googled animal control companies and then found their contact info. Either an email address or the contact form and reached out to them.

I used my yahoo email address and the email looked something like this:

"Hi there, my name is Travis Peters and I wanted to let you know about a new animal control product that will help you safely (and humanely) capture animals from a distance. My product is a net gun (yes, it's just like it sounds!) Head over to my website and take a look:"      (<-------And yes I left the weebly on there! - I really didn't know what I was doing....)

But here's the bottom line: I sent that email out about 25 times a day (maybe more at first) and quickly, I got my FIRST SALE! I kept sending them out and then got another, and another...

Then I contacted other companies that sold animal control products and traps and asked if they wanted to carry the net guns on their website and I would fulfill the orders. Got some of them on the board and they made the sales for me.

And that's what I want to instill in you. Just get out there, do what you know to do. Send some cold emails, tell some people about what you're doing, be excited, be enthusiastic about it and it will transfer to other people and that will translate into sales.


Here's a quick cold email template you can adapt that helps tell people about your product or service (Much better than what I did!)

The Perfect Cold Email Template

When writing a cold email to sell your services, 99% of people make the same MISTAKE.

They write a cold email that tells the potential client (if you can even call them that!) all about you and your services.

I personally get these emails almost daily to one of my various businesses – and they all look and sound the same, and they all produce the same results: DELETED EMAILS.

So I'm going to show you the RIGHT way to do write a cold email that will GREATLY improve your odds of success.

We are going to flip the script and make the email ALL ABOUT THEM! We are going to build value, keep it casual and personable, and give them value, value, value. Take a look at what I mean below and adapt it to your business, product, or service:

Here are the TWO main takeaways you must know when writing a cold email (or any email for that matter)

1.)  Remember that people don't care about YOU at first....they care about what you can DO FOR THEM.

2.)  Every time you reach out to someone....make sure you give them something they can USE (even if it's one tiny thing to help them improve).

This is what NOT to do: (Unfortunately this is how 99.999999% of cold emails sound)

Good afternoon,

I'd like to introduce myself. My name is ___________, and I work for ___________located in the heart of Wisconsin.
We are a premier supplier of ___________that focuses on quality ___________ and accessories. We have a full line of ___________that is very comprehensive and customizable to fit your individual needs.
Our company has been around since 1958 and was founded by Robert Schumbert and is now run by his son. We are a family company and place high priority on our valued customers.
We hope to be a good fit for your company. Please call me at your earliest convenience. I would love to talk to you about ___________


Phone number: 123-456-7890
Fax number: 123-456-7891
Sound familiar? Here's the truth: That will NEVER work. You'll get ZERO new clients this way.

So let's change it up. (you got nothing to lose!) Take a look at this new method here:
Good example 1:

We're going to focus on helping him. Think about what value you can offer him:

Since you're in a similar industry as he is, you should know a few ways to help him. Send him an email with something like:

I know you buy from [competitor's name]. Their [specific product] lasts only 5 years and costs nearly 1.5x the standard market price.

I can save you 30% on your production costs before the quarterly numbers come out.

Let me know if interested.


Even this poorly-thought-out email offers Mr. Man a BENEFIT of cheaper prices...AND the benefit of making him look good on his quarterly numbers.

Already this email will have a better chance of getting him to call you.

Good example 2:

Hey Mr. __________ (<find out his/her name if at all possible!)

I have 4 ways to make your job overseeing the __________ process easier and save a ton of money for your company before the quarterly earnings:

Let me show you right now:

1.) There's a new process of connecting steel tubing called the Smithsonian Tac Style Method. Implement this with your production team. Immediate savings of 20%. Here is a PDF how to do it (attached). [obviously use an example relevant to what you're doing]

2.) The biggest waste of man-hours for tubing installations is the dredging process. You can save 30% a day on labor by using Geiger trucks instead of the industry-standard Minkker trucks. I'll even hook you up with the guy that does our dredging (he's saves us about $75,000/day when we use him).

3.) There's a piece of software to manage the whole tubing process called "Steel Machine Pro" that speeds the whole process up and lets you keep closer track of your should really check it out, our company saved $50,000 a month using this.

I've got a fourth way....but it's just too good to give away in an email (which I don't even know got to you). If you're actually reading this, ring me up and I'll tell it to you. HINT: It's a trick that allows our company to undercut our top competitor and STILL make profit.

Call me this week:
Tim – 123-456-2910

Can you see what I'm talking about here? This style of writing is way outside the norm and will catch people's attention.

Use this same style for selling website services, lawn care, yoga, personal training – anything! Adapt it, maybe add a testimonial if you do a follow up email (or two)

See they NEVER receive emails like this, so if nothing else, they'll remember you.

If you don't hear back, follow up with another VALUE building email – and then another.

Make it so good, build so much value, and help them so much, that eventually, when they have issues – you're the first person they think of. And by this point, they know/like/trust you because you've already helped them so much!

So use this quick and easy template, pop in your personal information for the scenarios and let's get you some new business!

-To your success,


Social Media: Do this. Not that.

As you know social media is all the rage these days.

And while it is important, it's NOT where your main focus should be.

Likes, favorites, and retweets, do not mean more sales or more money. If we look at our Facebook and Instagram accounts we will see that we have liked things that we would never buy.

In other words, you do need to be active on social media, but in MOST cases it shouldn't be your main objective to get more likes and followers.

A lot of people get hung up social media numbers and stats so make sure you don't fall into the trap.

To repeat myself on purpose: Just because you have more "likes" does NOT mean you'll make more money.

Here's what you should do on social media:

In my experience (and very strong opinion) this should be your order of social media importance:

  1. Facebook
  2. Pinterest (See my strategy in a later lesson)
  3. Instagram
  4. Twitter

Facebook should get most of your attention. Facebook is powerful for attracting new clients in two ways:

  1. Facebook ads (These are my favorite and have given me great ROI)
  2. Shares, comments, and tags.

When someone shares your Facebook post, update or ad, then everyone on their timeline can now see it. This is helpful when you are trying to get your business outside of your "sphere." In other words, this will help you grow your influence behind your friends, family and acquaintances. So make sure your FB posts are fun, engaging and informative.

I also use the program to share my Facebook posts. This allows you to schedule out your posts months in advance! This can come in super handy for so many reasons. Often I will load up new blog posts and podcast announcements and schedule them out 2-3 months in advance. By focusing an hour or so each month, you can schedule out inspirational quotes, engaging questions and pictures, run a product sale...all kinds of possibilities. Check it out!

Two quick Facebook tips:

One mistake I see often is that a person will start an online business, then immediately open a Facebook page and Instagram account under the business name. They begin to post but don't see any results.


1.Because they don't have any followers yet! I believe the best way to remedy this situation is to start posting from your personal account FIRST. Most of you reading this already have a Facebook account with a few hundred followers.

Start using that account first, posting about your business and then tell your followers to transfer over and check out your new business account. That way you're not posting and putting in all this effort when no one is there to hear you.

2. Try and keep your posts personable and engaging. Don't ONLY post business related things or people will get tired of reading them and eventually tune them out. Mix business posts with fun posts, and sprinkle in some personal posts of you and the family and what you're up to. Try to get some engagement going by captioning your pictures with, "We're heading to the lake for the weekend, what are you guys up to for Labor Day?" -something along those lines.

Give people a reason to share, like and comment and it will help expand your reach outside your circle.



  • Here's a link to some strong Facebook business pages you can use as a reference when creating yours: Facebook Business Examples
  • This article here has GREAT content on some Facebook post ideas you can incorporate to get your followers to engage and interact with your posts: Facebook Post Ideas


Instagram is a strong social media platform, but it's not quite as effective for getting out of your sphere as Facebook.

Instagram is most useful to nurture your loyal followers into buyers. Basically people follow you on instagram because they already know you or your brand and want to see more of it on a continual basis.

This is helpful for people who will eventually become buyers.

Another way Instagram is powerful is through the use of #hashtags.

In a nutshell, you can add #hashtags to the caption of your picture and your picture will now be grouped with ALL other pictures on Instagram that use that hashtag.

For example, one of my students sells custom longboards.  He searched for the most popular hashtags regarding longboards and then started to apply those to his instagram posts.

As he got orders in, he would take a picture of the longboard before shipping it out, tag the customer in the photo (so the customer and his circle will see it) and then uses a hashtag like: #longboarding #longboardlife #shred etc.

That makes sure that if someone is cruising around Instagram looking at longboards, they will run into his posts because somewhere, at some point, they are going to click on a popular hashtag and his will be pulled up. Hopefully that will cause a browser to become a follower, and eventually...a buyer!



Honestly I don't really use twitter. A lot of other people claim success on it, but I've never gotten excited about it. To me it seems so cluttered...but that's just me.

Definitely sign up for an account, it's a must. When I post something to Instagram from my phone, you can have it sync up and auto-post to Facebook and Twitter. So that's a plus. Just one more avenue you can use to tell of your new blog post, product, or sale.


The Pinterest tactic I use to get thousands of new visitors

Pinterest is an extremely powerful platform and in many ways has an advantage over Facebook.

What makes pinterest so strong is the motivation behind it's users.

See people on pinterest WANT to:

  • Read blog posts
  • Buy unique products

They are going to that platform with a purpose. And that purpose helps you make more sales.

People on Facebook are NOT going there to read articles, they are not looking to shop, they are looking to see what their friends are up to. They are looking for social updates. And what we have to on FB is interrupt their habits with an eye catching ad or offer.

With pinterest we are are putting our blog or product inf front of people who are in the mindset of buying, reading, and shopping. Use that knowledge to your advantage!


Pinterest Strategy

Okay so I definitely can't take credit for this one. Nick Loper over at the Side Hustle Nation had a guest on his podcast who revealed her tactic for getting thousands of new visitors to her blog.

She was then gracious enough to tell us how she did it and went and copied her formula - and it worked great!

I get hundreds of likes, repins, and followers, simply because I use her method.

In essence, you'll create secret pinterest boards that "feed" the community boards over and over again with your content. Basically plunging your content into a pool of hungry readers who are already interested in your niche.

It's worked wonders for me and I suggest you check it out too, especially if your business is based around your blog, articles and written content.

Here is the link to the How-To guide:

VIDEO: How to create beautiful pictures and ads for your website (Without using Photoshop)

In order for your website to operate at it's best, it needs to look great!

For your images, headers, blog post pics etc, we need to use great, eye catching photos.

Here is a link that put out awhile back with a several websites that offer amazing pictures for free.

50 Websites with free images and fonts

Next we can use websites like to take those free images and add our own text to them for use on our website, blogs, and advertisements.

Watch the video below and I'll give you a quick walkthrough of how I use to create a Facebook Ad. You'll then be able to take those lessons and apply them to your website or wherever you desire.

VIDEO: Setting up your first email list in Mailchimp

As you recall, in our businesses, one of our main goals is to get people onto our email list. We do this by offering them a "lead magnet" which is something free, but provides them with lots of value.

In the next module I'll show you how to setup your first email subscriber box to capture the emails. Now I'll show you hot set up your autoresponder sequence.

The autoresponder sequence was game-changer for me. This allows you to build trust and value with your customers on autopilot.

Here's a quick tutorial on setting up you first autoresponder in Mailchimp.

This feature does cost $10 a month for your first 500 subscribers but it's more than worth it. Having an email service provider with autoresponder capabilities is an absolute must.

This video shows you how to sign up and start your autoresponder series.

Click here to go to and setup your first list and autoresponder

VIDEO: The main tactic to grow your email list

As you know by now, the "money is in the list."

That means from day one you need to be building your email list. No matter what industry you are in.

This is how you get people to know, like and trust you, and eventually they will want to buy from you.

In the video below I'll show you how to set up your optin form and embed in weebly.

I suggest you have an optin form on every page. This needs to be done in a tasteful, yet compelling way.

When you create this optin form, you will create for the "list" that you set up for your website in the earlier training video.

Once a visitor pops in their email address, it will send their email to your Mailchimp list and ALSO kick off the automation sequence you set up for that list.

Now I do want to recommend the list building tool "Sumo Me."

It's a free set of tools that I use that include things like pop ups and welcome mats and lots of fun and FREE things to help build your list.

SumoMe integrates with Mailchimp easily so I highly recommend you check them out.

Here is a link that shows you how to integrate SumoMe with weebly:

Why Google Product Listings Bring in the BEST Traffic for Your Drop Shipping Site

I am a HUGE fan of paying for traffic.

I know that sounds weird, but it's true.

You can either spend money, or you can spend time.

You can always make more money, but you can't make any more time.

Therefore if there's a way for me to save time and get results quicker, than I want to explore that option for sure.

As drop shippers, it's important to understand what type of advertising will work best for your business.

There are different types of buyers out there, and there are different "stages" in the buyer's funnel.

For example, if your drop shipping site was selling wooden clogs, you need to understand that there are lots of people out there that don't know they want or need your product.

They're just going about their day, cruising Facebook at lunch, and happen to see an ad that is promoting 10% off their first pair of clogs. They've now become a "lead" for your business.

However, this not the BEST type of lead. Sure, you've interrupted what they were doing and grabbed their attention. Now they're at least thinking about your product offer...

But, the BEST type of lead is the buyer who ALREADY knows they want to buy wooden clogs! They've been thinking about them, budgeting for them, doing the research...This is the type of buyer we want to target!

So how do we do that? How do we get our products in front of the people who already want to buy them?

Using Google's Shopping Campaigns:

drop ship

By having your product listed in the Shopping Campaign area, you are positioning yourself as an authority in your niche and putting your offer right in the forefront of people who already know they want to buy it.

This produces a much higher conversion rate than if you were trying to "educate and convince" someone on Facebook that they need to buy your product.

Tracking with me?

Couple more benefits to using this advertising method:

  1. Because it captures more "targeted" traffic, your cost per click will be cheaper. You'll save money on advertising AND get a better quality lead.
  2. Google has great analytics on the backend so you can see what is working and what is not working, and adjust accordingly.
  3. This can be a shortcut to your success. Instead of trying to hunt down buyers, you put your product in front of buyers who are already hungry for it!

You've heard me say it before, and I'll say it again:

The key to your marketing success relies on your ability to become a "master tester."

We have to learn how to test things quickly, get results quickly, and adjust quickly.

Paying for traffic and advertising is simply a way to speed up your learning curve. The faster you can collect data, the faster you can tweak your website, product, and price and get it to a place where it's profitable and working well for you.

Convinced yet?

Below I've linked to a YouTube video called "Adwords in under five minutes" which gives you a quick walkthrough on how to go and set up for your first Google Shopping Campaign.

Check it out and go launch an ad! Then take that data, tweak, adjust, and let's get your drop shipping business dialed in!

Now of course I'm not saying if you go launch an ad with Google you'll make millions of sales instantly. It will take some learning and testing. But, you might as well get working on it now.

The faster you start, the faster you'll succeed.

Now go get after it!

P.S. Using Google Shopping Campaigns + Facebook Retargeting ads can be a very profitable combination. Customers will see your ad on Google, then have your product, along with a 10% off coupon, follow them around Facebook. This will really keep your product on the customer's mind and ensure they go with your company when they're ready to make a buying decision!

VIDEO: Run your first Facebook Ad

I am personally a HUGE fan of Facebook ads. They allow you to get traffic to your website, email opt-in page, article, or sales page quickly.

They can also help you validate and test your idea by getting fast traffic to your site.

You can let people know about a new product you have, sale you're running, or simply just get the word out about your business.

I use FB ads a lot, and I like them!

Before you start:

  1. You'll need to create a Facebook page for your business (or you can use your personal page if appropriate)
  2. Set up a credit or debit card for billing (Facebook will walk you through all this - just follow their instructions!)

How to start and run your first basic Facebook Ad:

VIDEO: How to run a Facebook retargeting campaign

Facebook retargeting ads are extremely powerful!

Here's how they work:

Facebook supplies you with a "retargeting pixel" which is simply a piece of code that you place on your website. (It's easy don't worry)

This piece of code puts a "cookie" onto the browser of anyone who visits that particular page of your website. Think of it like a tracking device.

Now the Facebook ad I create will "follow" them around on Facebook!

These work extremely well because most of you visitors will not make a purchase on their first visit. They'll need to think about it, talk about it, come back a few times, maybe read one of your emails...and then they come back and purchase.

A Facebook retargeting ad simply keeps your product in front of them, reminding them to come back.

Some practical applications:

Coupon Code: One of my businesses sells a high ticket item. So after they come to my site, they start seeing a $75 Off coupon inviting them to come back to my site and use it. - Very effective strategy

Sale: You run a flash sale to all the visitors who you know are already interested in your business because they've taken the time to check out your store.

Just a reminder to go to your store, instead of a competitor's. Running FB retargeting ads make you seem like a big business since you're marketing like they do. This can give you a little extra edge over competitors.

In this video I'll show you how to setup a Retargeting Campaign

Marketing Wrap Up

In conclusion to our marketing module, I've created a quick check list you can use to get started with:

  1. Get your first sale! Call your family, call your friends. Hustle, tell the world, don't be ashamed! Remember, your business is a blessing. If you don't tell people about it, then they will miss out on a blessing.
  2. Create a Facebook, Pinterest, Instagram and Twitter account. Focus on Facebook the most. Use the tools, tips and examples provided to get a basic campaign going. Use Buffer to schedule out your first 2 weeks of posts.
  3. Use Canva to create great pictures with text overlays for your website graphics, Facebook posts and ads, and Pinterest pins
  4. Set up your email list in Mailchimp and start growing your list
  5. Run your first Facebook ad to get traffic to your site fast (This will help you launcher faster so you can adjust and make your site better)
  6. Get excited, stay excited, and don't quit!
  7.  DON'T FORGET to email me your website link and I'll give you some pointers! Send it to

Module 1: Getting Started

Module 2: Your Big Idea


Module 3: Website

Module 4: Marketing Time

Module 5: Next Steps

Module 6: BONUSES